Our Mission

At Children of Sun , we believe in creating meaningful impact by combining expertise with empathy. 

Our mission is to empower our clients, partners, and communities through innovative strategies tailored to their unique needs. We lead with heart—balancing analytical precision with genuine human connection—fostering trust, collaboration, and sustainable success. 

By prioritizing clarity, empowerment, and authenticity, we unlock potential and pave the way for growth, together.

Who are the Children of Sun?

With over 15 years of experience in the advertising industry, Children of Sun brings a unique combination of innovative thinking and entrepreneurial spirit. Our mission is to help businesses optimize their advertising strategies and strengthen their online presence for lasting success. Whether you're looking for quick wins or aiming to build long-term structures, technologies, and strategies, we are your trusted partner.

Your Advantage:
With expertise in building retail media ecosystems and leading a fast-paced advertising business worth over €100 million, we have the experience to address your challenges. By focusing on diverse teams, clear communication, and a healthy working environment, we help you unlock the full potential of your advertising and deliver radiant results.

Together, we make advertising not only effective but also sustainably successful!

AdStack Audit

Our AdStack Audit identifies opportunities to enhance ad performance, focusing on technical configurations, regulatory compliance, and strategic ad placements. With insights drawn from industry benchmarks, we help you optimize your main KPIs and boost revenue potential across your digital inventory.

Operations Review

We streamline your ad operations to ensure efficient and seamless execution. From load times to partner integrations, we review and refine each step, addressing latency issues, platform compatibility, and user experience optimizations to maximize ad delivery and fill rates.

Advertising Strategy Consultation

Our strategic consultation offers a deep dive into maximizing ad monetization. We work with your team to create a tailored advertising strategy, emphasizing the importance of structure, team roles, ad product propositions, and server setup to align with market trends and business goals.

Project Management

From concept to execution, we handle project management and implement measurable solutions across your ad stack. Whether you're aiming to increase demand sources, adopt new ad formats, or improve reporting systems, we ensure each initiative is effectively planned, executed, and aligned with your key performance indicators.

What Customers say!

 Rodolphe Verhaegen
COO
Wallapop

"Serhan brought to our team a solid combination between head and heart: deep, analytically-driven ad industry expertise mixed with sincere human collaboration skills. Our ad efforts are now smarter and more effective thanks to him."

Hannes Neuhäuserer
Director Operations
Swiss Marketplace Group

"Serhan's exceptional knowledge and expertise in digital marketing, combined with his humble and thoughtful consulting approach, made our collaboration a true delight. His insightful and actionable recommendations helped us improve SMG's ad tech setup and uncover new monetization opportunities."

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